In the digital media platform, if we look at the things that have changed drastically and dramatically over the last 10 years then SEO is one of them. Isn’t it? The reason behind such drastic change is to weed out those who use black hat (unethical) SEO practices and reward those who stringently follow the search engine algorithm.
Google constantly makes changes to its algorithm in order to make SEO rewarding. Gone are those days, when keyword stuffing, spamming links and tweaking back-end code are used to get ranked on the first page of Google. Today, usage of such unethical practices can pose serious harm to your website and online business. Keeping this in mind, today we are going to look at the common mistakes which people made in the past so that you can avoid them and protect your website from getting penalized by Google.
1. Content Spinning Got Harder Than Ever Before
A few years back, content spinning was a big industry. There were a plethora of spinning tools in the market which were widely used to spin the content and produce dozens of articles from a single article. But, after Google’s Penguin and Panda updates this industry got hampered badly. Today, Google can easily detect the spin content and penalizes the website for spinning the content. So, it’s wise to avoid the spinning of content.
2. Keyword Stuffing Game Is No More
Earlier, keywords are stuffed unnecessarily in the content to rank higher on the search engine result page (SERP). But, this black hat (unethical) SEO practice was wiped out completely with the introduction of Google’s Penguin and Panda updates which came around 2013.
3. Death Of Spam-Based Link-Building Practices
By the end of 2000s, Google had worked really hard to eradicate the most popular black hat SEO practice i.e. spam-based link-building and started penalizing those who actively participate in link wheels and paid to link. Today, natural link building with guest posts can help you to rank higher on the search engine result page (SERP).
4. Ignoring Mobile Optimization Was Turned Out a Bad Idea
People had started accessing the internet on the mobile phone since the iPhone first launched in 2007. It has been less than a decade since it becomes imperative to provide a great user experience on both mobile devices and desktops by optimizing the website.
5. Mobile SEO
If we look 10 years back from now, you can clearly see a big difference in the mobile phones industry. Earlier, mobile phones were used to make the calls and send text messages. With the pace of time, today mobile phone users have surpassed the computer users in terms of surfing the internet and this forced website owners to make their website mobile- friendly on small devices.
Hope you find this blog really helpful. If you want to ask something or have any suggestion, let us know in the comments below.