There is nothing more painful in this world than running a website or a blog that only a few people visit. What’s even worse than the few who visit can’t connect with the content you offer. If you can relate this situation well, the very first question you should ask from yourself is, “what am I doing wrong?” Well, your website design and load time may play a crucial role in the bounce rate, but it’s more likely your website content that is not enticing the readers.
It is undeniably true that with more and more content being published every day, it becomes really difficult to get noticed on the web. But, it doesn’t mean that you can’t set yourself apart from the competition. Nor, it means that you need to be an expert for driving traffic to your website or a blog. All you need to do is simply follow our 5 secrets for writing engaging web content.
#1 Write An Attention-Grabbing Title
A catchy title is a very first thing that captures the reader’s attention and interest in reading more of what the blog post entails. In other words, striking headlines act as a catalyst to entice the readers.
#2 Be Passionate Throughout Your Blog Post
Pick only those topics on which you are passionate to write. If you write about something in which you don’t have any interest, it will impact your audience and possibly you could lose their attention.
#3 Keep Your Sentences Short & Crisp
To write engaging content, you don’t need to have writing skills of Charles Dickens, William Shakespeare and Jane Austen. All you to have to keep in mind is that your sentences should be short and sweet. Writing long sentences may impress Google search engine algorithm, but it will certainly make your readers bored and tired. Furthermore, you should try to avoid using slangs and jargons in your blog post. The best way to keep your audience engaged is writing simple and error-free sentences so that even a 5th-grade student can understand what you are trying to say.
#4 Adopt a Storytelling Approach
Believe it or not, but people love to read stories. A great professor once said – People don’t remember stats and facts, what they remember is stories. For a writer, it can be challenging to set his/her website or a blog apart. The best way to set yourself apart is using a storytelling approach in your blogs and articles. In addition, incorporate your stats and facts into relatable stories so that people can remember it forever.
#5 Write Original Content
Spinning articles, copy-pasting, and para-rephrasing from other sources are not great ways to impress your readers. The best way to engage your audience is providing them with original content. Let them know your opinion, your knowledge, some advice and solve their problems by providing them with optimum solutions.