With over 2 billion active users every month, Facebook seems to be an ideal digital marketing platform to get an avalanche of customers in the shortest time frame. Don’t you think so? If reports were to be believed, in the next 2 years Facebook Marketing is going to be as big as Google marketing. We know that this won’t come as a surprise for you, because we all know the reason very well.
With such a whopping amount of user base, Facebook Marketing Services in India cannot be simply ignored. In the US alone, 57% of small and mid-sized businesses prefer Facebook marketing over other social media marketing and the reason for this is the pervasive existence of Facebook marketing that promises great returns on investment (ROI). Although, Facebook is on 3 out of every 4 smartphones and more than 2 billion people are using it every day, but it doesn’t mean that everyone can make the most out of it. In fact, there are many companies out there that don’t know how to take advantage of this pervasive platform and ended up shelling out oodles of money. As a business owner, you don’t need to overwhelm yourself with those pretty big numbers of followers. However, what you need to do is find out those result-driven marketing strategies that can help you to get maximum returns on your investment and make a stellar presentation of your business over the web.
Result Driven Facebook Marketing Strategies That You Should Know
#1 Know Your Audience: First Thing First
Don’t market your services to everyone out there on social media. Find out those who are actually interested in what you have to say. On your Facebook business page, you may have different sort of audience, strategize differently for each. Leisure travellers, weekend warriors and business travellers are just a few examples of the potential targeted audience.
#2 Put Yourself in the Shoes of a Customer
Once you know whom you are offering your services, put yourself in their shoes. For example, if you run a hotel think what striking features of your hotel would tempt a family with young children to come and stay in your hotel? Or, how you can rope in leisure travellers that your hotel offers every basic amenity that they could need? Think strategically and craft your content accordingly so that you can target everyone.
#3 Storytelling is Key to Success
If you are good at building personal connections through your content, you will surely go a long mile. No doubt, building personal connections with your customers will set you apart from your competitors. If you are an itinerary planner, write interesting blogs about your personal favourite destinations to hang out with friends. Share a funny anecdote that highlights your journey with your friends. Discuss favourite places to stay, visit, shop and dine in. No matter, what your story is, as long as it is personal, relatable and attention-grabbing.
#4 Use Facebook Sponsored Ads
You may hate sponsored ads, but belief us spending a considerable amount of money on sponsored ads will give a good exposure over the web and drive not only leads and sales but also ROI as well. Sponsored ads are not at as expensive as you think. In fact, once you start getting returns on your investment, you will spend more on Facebook ads.
Although, there are many other result-driven marketing strategies, for now you can go ahead with this one. Try it out and share your experience with us and if you feel you need some more strategies, you can contact a professional Facebook marketing company anytime.