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Social Media Marketing

Facebook’s New Ad Transparency—the likely losers and winners

Consumers today have an increasingly high level of awareness when it comes to advertising. They are well-aware of the fact that they are being marketed and they demand a higher level of transparency about why and what purpose the business is targeting them. Taking note of this demand, Facebook recently announced that all its users […]

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Twitter

How To Grow Your Twitter Audience Without Spending A Fortune

Believe it or not, social media has been ingrained in our everyday lives. Today, it becomes a necessity for business organizations to get on board. Undoubtedly, Twitter can turn out a successful marketing tool for businesses when used correctly. It not only provides a platform for Twitter marketing strategies to attract new customers, and engage

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5 Social Media Marketing Bloopers You Should Avoid From Today

Hey, online marketers. Yes, we are talking to you. Get another pair of eyes on your social media post before you publish them because even a single mistake can leave long-lasting damage to your brand’s reputation and goodwill, especially when it comes to social media marketing. Needless to say, social media is the ‘land of

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